Sunday, June 13, 2010
Implementation Evaluation Control
“Relationship marketing is a strategy that entails seeking and establishing ongoing partnerships with customers. Relationship marketing has become an important business marketing strategy as customers have become more demanding and competition has become more intense.” (Lamb, Hair, McDaniel, MKTG, pg85) We believe that by using the relationship marketing we can make our employees more passionate about their work. They will see how pleased consumers are and implementing new ideas will be easier.
To evaluate and control what is going on with our product we plan on monitoring our success by using a marketing audit. We are going to gather information periodically to make sure we are on track. “Accurate and timely information is the lifeblood of marketing decision making. Good information can help an organization maximize sales and efficiently use scarce company resources. To prepare and adjust marketing plans, managers need a system for gathering everyday information about developments in the marketing environment.” (Lamb, Hair, McDaniel, MKTG, pg 113)
To evaluate and control what is going on with our product we plan on monitoring our success by using a marketing audit. We are going to gather information periodically to make sure we are on track. “Accurate and timely information is the lifeblood of marketing decision making. Good information can help an organization maximize sales and efficiently use scarce company resources. To prepare and adjust marketing plans, managers need a system for gathering everyday information about developments in the marketing environment.” (Lamb, Hair, McDaniel, MKTG, pg 113)
Price
We will start out with pricing our vodka at $49.99 and see how well that goes with consumers. We researched and saw that our competitions prices were around $29.99. We did raise the price twenty dollars but we wanted to use price skimming to begin with. “Companies often use price skimming for new products when the product is perceived by the target market as having unique advantages. Often companies will use skimming and then lower prices over time.” (Lamb, Hair, McDaniel, MKTG, pg279) We would also like to use prestige pricing as well. “Prestige pricing is charging a high price to help promote a high-quality image. A successful prestige pricing strategy requires a retail price that is reasonably consistent with consumers’ expectations.” (Lamb, Hair, McDaniel, MKTG, pg275) Price is elastic though and we would like to see what works out the best.
Distribution
We would like to begin distribution inside of what some might see as high-end liquor stores. We do not want our brand inside of a department store that promotes low values. We believe that “the main element of a store’s presentation is its atmosphere, the overall impression conveyed by a store’s physical layout, décor, and surroundings. The atmosphere might create a relaxed or busy feeling, a sense of luxury or of efficiency, a friendly or cold attitude, a sense of organization or of clutter, or a fun or serious mood.” (Lamb, Hair, McDaniel, MKTG, pg206) We seek to find one that will go along with our high-quality and prestige image.
Promotion
“The development of any marketing mix depends on positioning, a process that influences potential customers’ overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.” (Lamb, Hair, McDaniel, MKTG, pg 109) This is something that we plan to keep in mind as we start promoting our vodka. We would like to create print advertisements, as well as commercials to introduce our new product. We do not want to start with a sales promotion yet because we are afraid that people may see our product differently if we introduce it as a sale item. “Sales promotion is marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value.” (Lamb, Hair, McDaniel, MKTG, pg245)
Product
Our premium beverage is made with the best materials man can find; including the purest water anyone has come across. We are working closely with our manufacturers to make sure that everything is as pure as they can be by using just-in-time production. “Just-in-time production, sometimes called lean production, requires manufacturers to work closely with suppliers and transportation providers to get necessary items to the assembly line or factory floor at the precise time they are needed for production.” (Lamb, Hair, McDaniel, MKTG, pg185)
We are sticking with the experience of the classic vodka. Our slogan is “Why mess with a classic?” We are going to be a global brand that allures people with the vintage packaging ideas that people can relate to in one way or another. “Global marketing standardization involves producing uniform products that can be sold in the same way all over the world. Communication and technology have made the world smaller so that almost all consumers everywhere want all the things they have heard about, seen, or experienced.” (Lamb, Hair, McDaniel, MKTG, pg50)
We are sticking with the experience of the classic vodka. Our slogan is “Why mess with a classic?” We are going to be a global brand that allures people with the vintage packaging ideas that people can relate to in one way or another. “Global marketing standardization involves producing uniform products that can be sold in the same way all over the world. Communication and technology have made the world smaller so that almost all consumers everywhere want all the things they have heard about, seen, or experienced.” (Lamb, Hair, McDaniel, MKTG, pg50)
Target Market Strategy
The target market for Vintage Ice is men and women ages 25-45; of course we may pick up value customers from outside of this range. We did not want to start off any younger than 25 because based on studies many people younger than 25 do not care what type of Vodka they are drinking; they are just out to have fun. We believe that “people don’t know what they want – they only want what they know. Consumers have a limited set of experiences. They are unlikely to request anything beyond those experiences because they are not aware of benefits they may gain from other potential offerings.” (Lamb, Hair, McDaniel, MKTG, pg9) We want to reach people that have no clue what they are getting and offer them a high-quality beverage that they will never want to let go of.
SWOT Analysis
Strengths: “A competitive advantage is the set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition.” (Lamb, Hair, McDaniel, MKTG, pg211) We actually have a competitive advantage because we have a classic vodka. Many people may not see this as an advantage, but so many vodkas are so extreme now that nobody can find a high-quality classic like ours.
Weaknesses: “Any marketing mix is only as good as its weakest component. The best promotion and the lowest price cannot save a poor product. Similarly, excellent products with poor placing, pricing, or promotion will likely fail.” (Lamb, Hair, McDaniel, MKTG, pg 25) Fortunately our weakness is that we are a new brand that is just starting out. We are not well known yet, so consumers may choose other brands over ours that they are used to because “usually buyers are familiar with several different brands in the product category but stick with one brand. Consumers engaged in routine response behavior normally don’t experience need recognition until they are exposed to advertising or see the product displayed on a store shelf.” (Lamb, Hair, McDaniel, MKTG, pg 67)
Opportunities: There are many opportunities for our brand, including being able to place our product in many retail places and well as utilizing media for product placement. “Product placement is a strategy that involves getting one’s product, service, or name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the internet; or at special events.” (Lamb, Hair, McDaniel, MKTG, pg241). We can also make our price elastic because of the cheap production cost to better suit our consumer and keep our high-quality image.
Threats: The threats are the brands that already exist in the market place. Many people do not like to try new things, but thanks to innovators in our field we are sure that we can overcome this because “innovators are eager to try new ideas and products, almost as an obsession. In addition to having higher incomes, they are more worldly and more active outside their community than non-innovators. They rely less on group norms and are more self-confident.” (Lamb, Hair, McDaniel, MKTG, pg152)
Weaknesses: “Any marketing mix is only as good as its weakest component. The best promotion and the lowest price cannot save a poor product. Similarly, excellent products with poor placing, pricing, or promotion will likely fail.” (Lamb, Hair, McDaniel, MKTG, pg 25) Fortunately our weakness is that we are a new brand that is just starting out. We are not well known yet, so consumers may choose other brands over ours that they are used to because “usually buyers are familiar with several different brands in the product category but stick with one brand. Consumers engaged in routine response behavior normally don’t experience need recognition until they are exposed to advertising or see the product displayed on a store shelf.” (Lamb, Hair, McDaniel, MKTG, pg 67)
Opportunities: There are many opportunities for our brand, including being able to place our product in many retail places and well as utilizing media for product placement. “Product placement is a strategy that involves getting one’s product, service, or name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the internet; or at special events.” (Lamb, Hair, McDaniel, MKTG, pg241). We can also make our price elastic because of the cheap production cost to better suit our consumer and keep our high-quality image.
Threats: The threats are the brands that already exist in the market place. Many people do not like to try new things, but thanks to innovators in our field we are sure that we can overcome this because “innovators are eager to try new ideas and products, almost as an obsession. In addition to having higher incomes, they are more worldly and more active outside their community than non-innovators. They rely less on group norms and are more self-confident.” (Lamb, Hair, McDaniel, MKTG, pg152)
Business Objectives
-By 2011 we would like to have our brand recognized by consumers because “the success of any business of consumer product depends in part on the target market’s ability to distinguish one product from another. Branding is the main tool marketers use to distinguish their products from the competition’s.” (Lamb, Hair, McDaniel, MKTG, pg 135)
-By 2012 we would like to have raised our loyal customers by 15% because “satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping bring in new customers. Many businesses have found that it is more cost-effective to hang on to the customers they have than to focus only on attracting new ones.” (Lamb, Hair, McDaniel, MKTG, pg166)
-By summer of 2011 we would like to create some sort of loyalty program for our return customers because “loyalty programs reward loyal customers for making multiple purchases. The objective is to build long-term mutually beneficial relationships between a company and its key customers.” (Lamb, Hair, McDaniel, MKTG, pg 302)
-By 2012 we would like to have raised our loyal customers by 15% because “satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping bring in new customers. Many businesses have found that it is more cost-effective to hang on to the customers they have than to focus only on attracting new ones.” (Lamb, Hair, McDaniel, MKTG, pg166)
-By summer of 2011 we would like to create some sort of loyalty program for our return customers because “loyalty programs reward loyal customers for making multiple purchases. The objective is to build long-term mutually beneficial relationships between a company and its key customers.” (Lamb, Hair, McDaniel, MKTG, pg 302)
Saturday, June 12, 2010
Business Mission Statement
Vintage Ice is a brand that is offering premium products that will fit into everyone’s lifestyles. Vintage Ice recognizes that “a lifestyle is a mode of living; it is the way people decide to live their lives. In other words, they are choosing products and services that meet diverse needs and interests rather than conforming to traditional stereotypes” (Lamb, Hair, McDaniel, MKTG, pg33) and realizes that everyone does not like the same products. This brand is trying to supply beverages that will be liked by people in various lifestyles. Vintage Ice strives to produce products that will cater to many different types of people at a fair, but competitive price.
Wednesday, June 9, 2010
Week 10 EOC
We have all seen it happen; ignorant people posting naïve things online about companies and their products. Launching a new product is tough and social media networks will definitely play a huge part in it no matter what. Vintage Ice has come up with a way to use social media to promote and to protect their new product.
The first thing to do would to actually set up accounts on the most used social networks. (i.e. Facebook, MySpace, Twitter, etc.) With these we will launch new ideas for our product and gain feedback from current and potential customers. We plan to offer incentives to those who befriend us online and through that we are sure we will be able to gain some loyal customers.
And how do we protect our brand without fighting back with our own negative comments? Well that is easy! Through our loyal customers of course. If someone posts something negative about a brand that someone truly loves there is no way they are going to get away with it without an argument. Our customers will back our product no matter what is said about it. Those passing by will see how passionate our customers are about our vodka and become curious as to why the product is being debated so heavily. These people will then seek out our product and try it on their own and we are absolutely confident that they will become loyal customers as well and through their word of mouth we can overcome any negative connotations linked to our name over the internet.
People think they can ruin a company through an internet…and maybe they can…but not for the Vintage Ice Vodka brand. I would like to see anyone try. Join us online and post your opinions today!
The first thing to do would to actually set up accounts on the most used social networks. (i.e. Facebook, MySpace, Twitter, etc.) With these we will launch new ideas for our product and gain feedback from current and potential customers. We plan to offer incentives to those who befriend us online and through that we are sure we will be able to gain some loyal customers.
And how do we protect our brand without fighting back with our own negative comments? Well that is easy! Through our loyal customers of course. If someone posts something negative about a brand that someone truly loves there is no way they are going to get away with it without an argument. Our customers will back our product no matter what is said about it. Those passing by will see how passionate our customers are about our vodka and become curious as to why the product is being debated so heavily. These people will then seek out our product and try it on their own and we are absolutely confident that they will become loyal customers as well and through their word of mouth we can overcome any negative connotations linked to our name over the internet.
People think they can ruin a company through an internet…and maybe they can…but not for the Vintage Ice Vodka brand. I would like to see anyone try. Join us online and post your opinions today!
Wednesday, June 2, 2010
Week 9 EOC
I am a cheap consumer, that is the truth but I suppose there are a few things I will spend more money for. Some of these include Anderson milk, Starbucks, Levi’s, Converse, etc. I think this is mostly out of habit but the one purchase that I know I am spending thousands more for is my education at The Art Institute.
A guy that I recently worked with at Levi’s was hammering me about why I would choose to pay $96,000 at this school than to go to UNLV and it turned into a heated debate. It is not that his school is terrible. It is not because The Art Institute of Las Vegas is the most prestige school in the world it is honestly preference. I would prefer to go to a private school with much less people than to have to go to a huge university where I feel like I am just another number.
I appreciate my class sizes and getting to have one on one time with my instructors. I am extremely hands on and where is there a better place to do web hands on? Most of our classes are lab! Yes, I have heard there are other schools like this one but they aren’t the ones I fell in love with. I knew I was meant to be here by whatever means necessary when I was 17 and walked through the front doors.
So you may ask me why I spend so much for my education and the answer is simple: I feel like it is worth it. I believe I have great teachers that are in my own profession. I am surrounded by people that are passionate about whichever major they are in. I feel like I belong here. $96,000 is nothing when I think about the experience I am paying for.
A guy that I recently worked with at Levi’s was hammering me about why I would choose to pay $96,000 at this school than to go to UNLV and it turned into a heated debate. It is not that his school is terrible. It is not because The Art Institute of Las Vegas is the most prestige school in the world it is honestly preference. I would prefer to go to a private school with much less people than to have to go to a huge university where I feel like I am just another number.
I appreciate my class sizes and getting to have one on one time with my instructors. I am extremely hands on and where is there a better place to do web hands on? Most of our classes are lab! Yes, I have heard there are other schools like this one but they aren’t the ones I fell in love with. I knew I was meant to be here by whatever means necessary when I was 17 and walked through the front doors.
So you may ask me why I spend so much for my education and the answer is simple: I feel like it is worth it. I believe I have great teachers that are in my own profession. I am surrounded by people that are passionate about whichever major they are in. I feel like I belong here. $96,000 is nothing when I think about the experience I am paying for.
Wednesday, May 26, 2010
Week 8 EOC
Marketing ideas I came across for the movie Sex and the City 2
1. Gift Bag giveaways, pre-movie champagne and snacks, dancing afterwards
2. “Sex and the City” inspired cocktails
3. Party filled with drinks, fashion, fondue and the proceeds go to the Arizona chapter of the Cystic Fibrosis Foundation
4. Sex and the City nail services
5. Mercedes-Benz is using the movie as part of the campaign for two models, they are also helping the “Dress for Success” charity by showing screenings of the movie and giving the proceeds to them
6. A hotel parties with free make overs, belly dancing, giveaways, music, and a free ride to the screening of the movie
7. Skyy Vodka released Sex and the City Two bottles
My own ideas
1. Completely recreate the movie. Have women come dressed as their favorite character. There will be a judging on who has matched the character the most. The person who wins this contest gets to meet the actress that actually played that role. Oh! Don’t tell anyone…but the actresses are all at this party anyway… maybe you will come across one of them.
2. A giant party is thrown inside of a theatre in one of the big cities. Every room will be showing the premiere of the movie and before hand there will be a giant party. There will be all of the normal things like drinks, fashion and fondue but while they are waiting for the movie each room will show bits and pieces of the film. People will have to run to the theatre they hear the sound from in hopes of getting to see a small sneak peek.
3. Throughout several fancy hotels in the United States there will be a sale that has a lot to do with Sex and the City…and this is because they will be selling off the cast’s wardrobes! This is going to be huge! People are going to be lined up so far that you cannot see to the end of the line. This will definitely hit the news.
1. Gift Bag giveaways, pre-movie champagne and snacks, dancing afterwards
2. “Sex and the City” inspired cocktails
3. Party filled with drinks, fashion, fondue and the proceeds go to the Arizona chapter of the Cystic Fibrosis Foundation
4. Sex and the City nail services
5. Mercedes-Benz is using the movie as part of the campaign for two models, they are also helping the “Dress for Success” charity by showing screenings of the movie and giving the proceeds to them
6. A hotel parties with free make overs, belly dancing, giveaways, music, and a free ride to the screening of the movie
7. Skyy Vodka released Sex and the City Two bottles
My own ideas
1. Completely recreate the movie. Have women come dressed as their favorite character. There will be a judging on who has matched the character the most. The person who wins this contest gets to meet the actress that actually played that role. Oh! Don’t tell anyone…but the actresses are all at this party anyway… maybe you will come across one of them.
2. A giant party is thrown inside of a theatre in one of the big cities. Every room will be showing the premiere of the movie and before hand there will be a giant party. There will be all of the normal things like drinks, fashion and fondue but while they are waiting for the movie each room will show bits and pieces of the film. People will have to run to the theatre they hear the sound from in hopes of getting to see a small sneak peek.
3. Throughout several fancy hotels in the United States there will be a sale that has a lot to do with Sex and the City…and this is because they will be selling off the cast’s wardrobes! This is going to be huge! People are going to be lined up so far that you cannot see to the end of the line. This will definitely hit the news.
Wednesday, May 19, 2010
Week 7 EOC
Vintage Ice Vodka
This premium beverage is one that upholds the taste and the experience that was launched with the original vodka itself, except that it’s even better. Everyone knows that vodka is only as good as the water that is put into it and that is why our vodka is infused with the purest water that man can find. This sparkling, clear liquid is going to be the one that you crave with its smooth excellence and its clench on your thirst. Not only that but, this is the drink that is perfect for any occasion. It stands alone, but is also made to be mixed with anything you prefer so that everybody can have their perfect drink.
Why mess with a classic?
This premium beverage is one that upholds the taste and the experience that was launched with the original vodka itself, except that it’s even better. Everyone knows that vodka is only as good as the water that is put into it and that is why our vodka is infused with the purest water that man can find. This sparkling, clear liquid is going to be the one that you crave with its smooth excellence and its clench on your thirst. Not only that but, this is the drink that is perfect for any occasion. It stands alone, but is also made to be mixed with anything you prefer so that everybody can have their perfect drink.
Why mess with a classic?
Wednesday, May 12, 2010
Week 6 EOC
A car that folds up so you can put it into your pocket
In theory it sounds awesome right? You could just take your car anywhere without having to worry about people tampering with it or it not being there when you get back…but think about how much EASIER it would be to take now that it is small enough to fit in your hand. Not only that, but you could smash it on accident or misplace it. It would just be a disaster.
A couch with a built in ice chest
It would be awesome to just pull off the cushion of your couch and just grab a nice drink and it would work really well at first, but imagine that you are trying to use it during one of your parties and your couch is filled with people. How annoying would it be to have to ask them every time someone wanted a drink to stand up; not only would that be annoying but it would be rude.
Gooey building blocks
Yes, these building blocks would remain stuck together; you could probably stack them for miles, but what else would they stick to? Your walls? Your couch? Your television screen? They would turn out to be a parent’s nightmare. They would leave sticky residue all over the house. They would be spending a lot of money on goo be gone. What a mess!
Peanut butter flavored tooth paste
Recently I have heard that the flavor of peanut butter makes everything better. If there is peanut butter in it then it is amazing. Hm…that is interesting because when I think of brushing my teeth with peanut butter I want to throw up and I am pretty sure that I am not the only person that feels that way. We will see what happens if that product launches. (Fail miserably? I think so!)
In theory it sounds awesome right? You could just take your car anywhere without having to worry about people tampering with it or it not being there when you get back…but think about how much EASIER it would be to take now that it is small enough to fit in your hand. Not only that, but you could smash it on accident or misplace it. It would just be a disaster.
A couch with a built in ice chest
It would be awesome to just pull off the cushion of your couch and just grab a nice drink and it would work really well at first, but imagine that you are trying to use it during one of your parties and your couch is filled with people. How annoying would it be to have to ask them every time someone wanted a drink to stand up; not only would that be annoying but it would be rude.
Gooey building blocks
Yes, these building blocks would remain stuck together; you could probably stack them for miles, but what else would they stick to? Your walls? Your couch? Your television screen? They would turn out to be a parent’s nightmare. They would leave sticky residue all over the house. They would be spending a lot of money on goo be gone. What a mess!
Peanut butter flavored tooth paste
Recently I have heard that the flavor of peanut butter makes everything better. If there is peanut butter in it then it is amazing. Hm…that is interesting because when I think of brushing my teeth with peanut butter I want to throw up and I am pretty sure that I am not the only person that feels that way. We will see what happens if that product launches. (Fail miserably? I think so!)
Wednesday, May 5, 2010
Week 5 EOC
Toughest Ford truck ever built.
People have said that 1979 was the best year for Ford trucks and honestly, who wouldn't believe that? I'm sure you have all seen them; the tanks that roar down the road. They do not beg for attention they demand it.
America may be asking for economic and Earth friendly vehicles, but that is not what they really want. What they want is a beast. They want a powerful and spacious automobile that not only has a nice body design BUT is also fun to drive. Honestly, try to drive one of them; take them offroading and tell me that you did not have any fun driving it.
All in all what I am trying to get at here is that the 1979 Ford F-250 is THE. BEST. TRUCK. EVER.
Go get one. NOW.
Wednesday, April 28, 2010
Week 4 EOC
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OKAY. You are OKAY.
Many people see advertising and marketing as the same thing, but what they are not aware of is that advertising is actually a component of marketing. Advertising is spreading the awareness of what ever it is that you are trying to sell, may it be a product or something as simple as an idea.
If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations.
And marketing is a process or a series of processes. Marketing is a strategy that considers many variables as well as time and the costs of things. A marketing plan is built around the target customer; it is created to find the most successful way to reach them.
Quote From Here.
Wednesday, April 21, 2010
Week 3 EOC
The American dollar is certainly a tricky thing, whether it is weak or strong. There are pros and cons no matter what side you are on. What would I choose? Well…I would have to say a strong dollar and not just because that sounds cool. So why would I really say that? Well let me talk about the differences.
Okay, so what happens if you were to go with a weak dollar? I am not going to lie; if you were to go with a weak dollar then America begins to look bad. Yes, I realize that our economy will be stimulated because foreign countries will invest in us but what happens when one day the other countries realize that investing in a weakening dollar is a bad idea? Something else that will start to occur if America’s dollar is weak is that Americans themselves are going to begin to spend their hard earned money in other countries, and please explain to me why we would not want our currency remaining in the country it belongs?
Now if we somehow manage to bring our strong dollar back from extinction there will be a lot of much needed perks. The economy will finally rise because American’s will actually be investing in their own country and not spending their money elsewhere. Not only that but oil prices would drop and I do not know about everyone else but from what I understand the price of oil is the number one thing that I hear people complain about. I would love to have cheaper gas prices. We have to buy it…there is no way around it and let’s face it American’s drive gas guzzlers.
So if I was forced to choose I would have to decide on strong…and do not lie, that sounds way cooler!
Okay, so what happens if you were to go with a weak dollar? I am not going to lie; if you were to go with a weak dollar then America begins to look bad. Yes, I realize that our economy will be stimulated because foreign countries will invest in us but what happens when one day the other countries realize that investing in a weakening dollar is a bad idea? Something else that will start to occur if America’s dollar is weak is that Americans themselves are going to begin to spend their hard earned money in other countries, and please explain to me why we would not want our currency remaining in the country it belongs?
Now if we somehow manage to bring our strong dollar back from extinction there will be a lot of much needed perks. The economy will finally rise because American’s will actually be investing in their own country and not spending their money elsewhere. Not only that but oil prices would drop and I do not know about everyone else but from what I understand the price of oil is the number one thing that I hear people complain about. I would love to have cheaper gas prices. We have to buy it…there is no way around it and let’s face it American’s drive gas guzzlers.
So if I was forced to choose I would have to decide on strong…and do not lie, that sounds way cooler!
Wednesday, April 14, 2010
Week 2 EOC
Let’s just start by saying that I have boycotted Subway. “What? Why?!”
Well, I used to work in an Outlet Mall. (Yeah I know, so exciting!) So, I was at work and it was my lunchtime and I had, regrettably, not brought any food with me. I decided to venture to the food court and after carefully going over each choice I found myself in the line at Subway. Things appeared to be going normal at first. My sandwich was complete, with not much conversation from the associate but I figured that was forgiveable. So I walked to the register to pay for what I was guessing was an affordable $5 foot long. Oh was I wrong! Apparently the outlet is “too good” for that campaign and decided that it is $10 for a foot long. Not only that but when I questioned their pricing the woman practically bit my head off. This woman rolled her eyes at a customer, used a mean tone and refused to explain the price difference. It was a good idea on her part. She figured out a great way to lose customers!
…and I haven’t touched another Subway sandwich since.
On the other hand, I never thought that I could encounter any kind of good customer service. I never thought that I would come by such a thing, but a few days ago I did. My friend decided that we should randomly go to Teavana. I agreed, but wasn’t thinking much of the trip since I do not drink tea. Right as we were about to enter the store we were greeted by a pleasant man. He offered us some samples and gave us some knowledge about each tea. (Samples always earn you brownie points by the way!) I’m not going to lie, I was not intending to purchase anything, but he was so kind that I almost changed my mind! I have to say that he is probably one of the nicest people I have met in retail in a long time, and I definitely appreciate that.
Well, I used to work in an Outlet Mall. (Yeah I know, so exciting!) So, I was at work and it was my lunchtime and I had, regrettably, not brought any food with me. I decided to venture to the food court and after carefully going over each choice I found myself in the line at Subway. Things appeared to be going normal at first. My sandwich was complete, with not much conversation from the associate but I figured that was forgiveable. So I walked to the register to pay for what I was guessing was an affordable $5 foot long. Oh was I wrong! Apparently the outlet is “too good” for that campaign and decided that it is $10 for a foot long. Not only that but when I questioned their pricing the woman practically bit my head off. This woman rolled her eyes at a customer, used a mean tone and refused to explain the price difference. It was a good idea on her part. She figured out a great way to lose customers!
…and I haven’t touched another Subway sandwich since.
On the other hand, I never thought that I could encounter any kind of good customer service. I never thought that I would come by such a thing, but a few days ago I did. My friend decided that we should randomly go to Teavana. I agreed, but wasn’t thinking much of the trip since I do not drink tea. Right as we were about to enter the store we were greeted by a pleasant man. He offered us some samples and gave us some knowledge about each tea. (Samples always earn you brownie points by the way!) I’m not going to lie, I was not intending to purchase anything, but he was so kind that I almost changed my mind! I have to say that he is probably one of the nicest people I have met in retail in a long time, and I definitely appreciate that.
Wednesday, April 7, 2010
Week 1 EOC
Passion is the driving force in my profession; it always has been and always will be. Ever since I can remember I have been attached to a computer in one way or another. Although, I will admit that I did not give any notice to web design until I was about thirteen. It was a blog that began my venture into interactive media design; this blog was called Xanga. Being curious at a young age, I created an account and was unsatisfied with the feel of it. I was DETERMINED to design it and to get my creativity across; but, what I found was something that I did not know even existed. And this was coding. I’ll admit it, I was lost at first but I was determined and forced myself to absorb the information; and I have never lost that motivation.
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