Week 8 EOC

Marketing ideas I came across for the movie Sex and the City 2

1. Gift Bag giveaways, pre-movie champagne and snacks, dancing afterwards
2. “Sex and the City” inspired cocktails
3. Party filled with drinks, fashion, fondue and the proceeds go to the Arizona chapter of the Cystic Fibrosis Foundation
4. Sex and the City nail services
5. Mercedes-Benz is using the movie as part of the campaign for two models, they are also helping the “Dress for Success” charity by showing screenings of the movie and giving the proceeds to them
6. A hotel parties with free make overs, belly dancing, giveaways, music, and a free ride to the screening of the movie
7. Skyy Vodka released Sex and the City Two bottles

My own ideas

1. Completely recreate the movie. Have women come dressed as their favorite character. There will be a judging on who has matched the character the most. The person who wins this contest gets to meet the actress that actually played that role. Oh! Don’t tell anyone…but the actresses are all at this party anyway… maybe you will come across one of them.
2. A giant party is thrown inside of a theatre in one of the big cities. Every room will be showing the premiere of the movie and before hand there will be a giant party. There will be all of the normal things like drinks, fashion and fondue but while they are waiting for the movie each room will show bits and pieces of the film. People will have to run to the theatre they hear the sound from in hopes of getting to see a small sneak peek.
3. Throughout several fancy hotels in the United States there will be a sale that has a lot to do with Sex and the City…and this is because they will be selling off the cast’s wardrobes! This is going to be huge! People are going to be lined up so far that you cannot see to the end of the line. This will definitely hit the news.