Distribution

We would like to begin distribution inside of what some might see as high-end liquor stores. We do not want our brand inside of a department store that promotes low values. We believe that “the main element of a store’s presentation is its atmosphere, the overall impression conveyed by a store’s physical layout, décor, and surroundings. The atmosphere might create a relaxed or busy feeling, a sense of luxury or of efficiency, a friendly or cold attitude, a sense of organization or of clutter, or a fun or serious mood.” (Lamb, Hair, McDaniel, MKTG, pg206) We seek to find one that will go along with our high-quality and prestige image.