Implementation Evaluation Control

“Relationship marketing is a strategy that entails seeking and establishing ongoing partnerships with customers. Relationship marketing has become an important business marketing strategy as customers have become more demanding and competition has become more intense.” (Lamb, Hair, McDaniel, MKTG, pg85) We believe that by using the relationship marketing we can make our employees more passionate about their work. They will see how pleased consumers are and implementing new ideas will be easier.

To evaluate and control what is going on with our product we plan on monitoring our success by using a marketing audit. We are going to gather information periodically to make sure we are on track. “Accurate and timely information is the lifeblood of marketing decision making. Good information can help an organization maximize sales and efficiently use scarce company resources. To prepare and adjust marketing plans, managers need a system for gathering everyday information about developments in the marketing environment.” (Lamb, Hair, McDaniel, MKTG, pg 113)