-By 2011 we would like to have our brand recognized by consumers because “the success of any business of consumer product depends in part on the target market’s ability to distinguish one product from another. Branding is the main tool marketers use to distinguish their products from the competition’s.” (Lamb, Hair, McDaniel, MKTG, pg 135)
-By 2012 we would like to have raised our loyal customers by 15% because “satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping bring in new customers. Many businesses have found that it is more cost-effective to hang on to the customers they have than to focus only on attracting new ones.” (Lamb, Hair, McDaniel, MKTG, pg166)
-By summer of 2011 we would like to create some sort of loyalty program for our return customers because “loyalty programs reward loyal customers for making multiple purchases. The objective is to build long-term mutually beneficial relationships between a company and its key customers.” (Lamb, Hair, McDaniel, MKTG, pg 302)
Sunday, June 13, 2010
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