Business Mission Statement

Vintage Ice is a brand that is offering premium products that will fit into everyone’s lifestyles. Vintage Ice recognizes that “a lifestyle is a mode of living; it is the way people decide to live their lives. In other words, they are choosing products and services that meet diverse needs and interests rather than conforming to traditional stereotypes” (Lamb, Hair, McDaniel, MKTG, pg33) and realizes that everyone does not like the same products. This brand is trying to supply beverages that will be liked by people in various lifestyles. Vintage Ice strives to produce products that will cater to many different types of people at a fair, but competitive price.