Product

Our premium beverage is made with the best materials man can find; including the purest water anyone has come across. We are working closely with our manufacturers to make sure that everything is as pure as they can be by using just-in-time production. “Just-in-time production, sometimes called lean production, requires manufacturers to work closely with suppliers and transportation providers to get necessary items to the assembly line or factory floor at the precise time they are needed for production.” (Lamb, Hair, McDaniel, MKTG, pg185)

We are sticking with the experience of the classic vodka. Our slogan is “Why mess with a classic?” We are going to be a global brand that allures people with the vintage packaging ideas that people can relate to in one way or another. “Global marketing standardization involves producing uniform products that can be sold in the same way all over the world. Communication and technology have made the world smaller so that almost all consumers everywhere want all the things they have heard about, seen, or experienced.” (Lamb, Hair, McDaniel, MKTG, pg50)