Target Market Strategy

The target market for Vintage Ice is men and women ages 25-45; of course we may pick up value customers from outside of this range. We did not want to start off any younger than 25 because based on studies many people younger than 25 do not care what type of Vodka they are drinking; they are just out to have fun. We believe that “people don’t know what they want – they only want what they know. Consumers have a limited set of experiences. They are unlikely to request anything beyond those experiences because they are not aware of benefits they may gain from other potential offerings.” (Lamb, Hair, McDaniel, MKTG, pg9) We want to reach people that have no clue what they are getting and offer them a high-quality beverage that they will never want to let go of.