We have all seen it happen; ignorant people posting naïve things online about companies and their products. Launching a new product is tough and social media networks will definitely play a huge part in it no matter what. Vintage Ice has come up with a way to use social media to promote and to protect their new product.
The first thing to do would to actually set up accounts on the most used social networks. (i.e. Facebook, MySpace, Twitter, etc.) With these we will launch new ideas for our product and gain feedback from current and potential customers. We plan to offer incentives to those who befriend us online and through that we are sure we will be able to gain some loyal customers.
And how do we protect our brand without fighting back with our own negative comments? Well that is easy! Through our loyal customers of course. If someone posts something negative about a brand that someone truly loves there is no way they are going to get away with it without an argument. Our customers will back our product no matter what is said about it. Those passing by will see how passionate our customers are about our vodka and become curious as to why the product is being debated so heavily. These people will then seek out our product and try it on their own and we are absolutely confident that they will become loyal customers as well and through their word of mouth we can overcome any negative connotations linked to our name over the internet.
People think they can ruin a company through an internet…and maybe they can…but not for the Vintage Ice Vodka brand. I would like to see anyone try. Join us online and post your opinions today!
About Me
- Kristy.html
- Passion is the driving force in my profession; it always has been and always will be. Ever since I can remember I have been attached to a computer in one way or another. Although, I will admit that I did not give any notice to web design until I was about thirteen. It was a blog that began my venture into interactive media design; this blog was called Xanga. Being curious at a young age, I created an account and was unsatisfied with the feel of it. I was DETERMINED to design it and to get my creativity across; but, what I found was something that I did not know even existed. And this was coding. I’ll admit it, I was lost at first but I was determined and forced myself to absorb the information; and I have never lost that motivation.
Profile picture by Daniela Martinez © 2010
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