Business Mission Statement

Vintage Ice is a brand that is offering premium products that will fit into everyone’s lifestyles. Vintage Ice recognizes that “a lifestyle is a mode of living; it is the way people decide to live their lives. In other words, they are choosing products and services that meet diverse needs and interests rather than conforming to traditional stereotypes” (Lamb, Hair, McDaniel, MKTG, pg33) and realizes that everyone does not like the same products. This brand is trying to supply beverages that will be liked by people in various lifestyles. Vintage Ice strives to produce products that will cater to many different types of people at a fair, but competitive price.

Week 10 EOC

We have all seen it happen; ignorant people posting naïve things online about companies and their products. Launching a new product is tough and social media networks will definitely play a huge part in it no matter what. Vintage Ice has come up with a way to use social media to promote and to protect their new product.

The first thing to do would to actually set up accounts on the most used social networks. (i.e. Facebook, MySpace, Twitter, etc.) With these we will launch new ideas for our product and gain feedback from current and potential customers. We plan to offer incentives to those who befriend us online and through that we are sure we will be able to gain some loyal customers.

And how do we protect our brand without fighting back with our own negative comments? Well that is easy! Through our loyal customers of course. If someone posts something negative about a brand that someone truly loves there is no way they are going to get away with it without an argument. Our customers will back our product no matter what is said about it. Those passing by will see how passionate our customers are about our vodka and become curious as to why the product is being debated so heavily. These people will then seek out our product and try it on their own and we are absolutely confident that they will become loyal customers as well and through their word of mouth we can overcome any negative connotations linked to our name over the internet.

People think they can ruin a company through an internet…and maybe they can…but not for the Vintage Ice Vodka brand. I would like to see anyone try. Join us online and post your opinions today!

Week 9 EOC

I am a cheap consumer, that is the truth but I suppose there are a few things I will spend more money for. Some of these include Anderson milk, Starbucks, Levi’s, Converse, etc. I think this is mostly out of habit but the one purchase that I know I am spending thousands more for is my education at The Art Institute.

A guy that I recently worked with at Levi’s was hammering me about why I would choose to pay $96,000 at this school than to go to UNLV and it turned into a heated debate. It is not that his school is terrible. It is not because The Art Institute of Las Vegas is the most prestige school in the world it is honestly preference. I would prefer to go to a private school with much less people than to have to go to a huge university where I feel like I am just another number.

I appreciate my class sizes and getting to have one on one time with my instructors. I am extremely hands on and where is there a better place to do web hands on? Most of our classes are lab! Yes, I have heard there are other schools like this one but they aren’t the ones I fell in love with. I knew I was meant to be here by whatever means necessary when I was 17 and walked through the front doors.

So you may ask me why I spend so much for my education and the answer is simple: I feel like it is worth it. I believe I have great teachers that are in my own profession. I am surrounded by people that are passionate about whichever major they are in. I feel like I belong here. $96,000 is nothing when I think about the experience I am paying for.